Spoiler: it’s not up for debate — it’s something you taste.

The West Texas dilemma: lots of jerky, not much greatness. If you’re from Odessa, Midland, or anywhere across West Texas, you know beef jerky isn’t just a snack.

It’s culture. It’s fuel. It’s identity.

And that’s why the question matters:
What’s the best beef jerky around here?
Not the most expensive.
Not the one in every gas station.
Not the TikTok-famous one.

We’re talking about jerky that delivers real flavor, real texture, and earns real respect across the entire Permian Basin.

So let’s cut to the chase…

The best beef jerky in Odessa, Midland, and all of West Texas is:
General Villa Beef Jerky.

And we don’t just say it.
Our customers say it.
The ones who try it once and never go back.
The ones who order from out of town just to taste that rebel spice again.
The ones who’ve chewed through half the jerky brands in Texas and still say:

“Y’all’s jerky just hits different.”

Why General Villa Beef Jerky?

Because this isn’t factory-made, soulless snack food.
This is real meat, real flavor, and serious attitude.
Seasoned, smoked, and crafted with care — just like West Texas itself.

It all started in Odessa — and now runs through the whole Permian Basin

Since 2009, General Villa Beef Jerky has been a staple in West Texas:
In lunchboxes, glove compartments, road trips, toolboxes, barbecues, and living room tables.

This isn’t a trend.
It’s a tradition.
And like any good legend out here, it comes with flavor and fire.

Let’s talk flavors…

• Original Mild – The one that started it all. Bold, not brutal.
• Original Hot – The same depth, but with a kick.
• Original XXX Hot – For the fearless. You’ve been warned.
• Mesquite & Mesquite Hot – True Texas smokiness.
• Lime & Salt / Lemon Pepper – Bright, fresh, unforgettable.
• Clamato – Yes, Clamato. Don’t question it. Try it.
• Spicy Teriyaki – Sweet Flavor with a mild kick at the end, perfect balance of sweet and spicy.

And across the Permian Basin? General Villa reigns

From Andrews to Pecos, Monahans to Big Spring —
if you’re talking jerky with personality, it ends with General Villa.

This is the snack of hard workers, straight-shooters, spice-lovers and flavor chasers.
The kind of jerky that doesn’t ask for attention — it earns it.

What folks are saying

“I take it with me wherever I go. People always ask where I got it.”
“It’s the only jerky that never gets old. Every bite feels different.”
“I never thought Clamato in jerky would work. I was wrong.”
“The Machaca? I fight my kids for it.”

Bottom line: This isn’t just jerky. It’s General Villa Beef Jerky

And that’s not arrogance. It’s seasoning, time, smoke, heat, and community — all packed into a strip of beef.

So if you’re in Odessa, Midland, or anywhere the sun hits hard and life doesn’t hand out favors…
General Villa is your jerky.
Because you don’t chew fluff.
You chew legacy.

Order online today or stop by in Odessa. And if you’re reading this from out of state — we’ll ship that West Texas flavor straight to your doorstep

General Villa Beef Jerky

The flavor with respect. The jerky that represents.