That’s exactly what our Black Pepper jerky stands for:
a return to tradition, to the bold punch of freshly cracked black pepper on real, handcrafted beef jerky.

No gimmicks. No fancy fusion.
Just real flavor that does one thing, and does it right: bite.

Beef + Pepper = Timeless Combo

Black pepper is one of the world’s oldest and most beloved spices —
but in our hands, it levels up.

We take premium-quality beef, sliced thick and dried just right,
add a touch of salt, and then coat it generously with coarsely ground black pepper that clings to every strip.

What you get is jerky that doesn’t burn like chili —
but hits with that dry heat and unmistakable kick that keeps you coming back for more.

For Those Who Want Flavor Without the Fire

Not into melt-your-face-off spice?
But also not here for bland snacks?
Black Pepper is your sweet spot.

It’s the perfect middle ground:

• More punch than a Mild
• More class than a Hot
• More flavor than anything you’ll find in a vending machine

This flavor is a tribute to the jerky that started it all —

the kind you packed for road trips,
the one you shared with your dad at the lake,
the flavor you thought you knew… until now.

With Black Pepper, we bring that nostalgia back —
but with the boldness, quality, and attitude only General Villa Beef Jerky can deliver.

When’s the Best Time to Enjoy It?

• On the job — skip the flavorless cookies
• Game night — no crumbs, all bite
• On the road — packs easy, keeps long
• Anytime you want a snack with flavor and character